Welcome to JTI

Who is JTI?

JTI is a modern, dynamic company, and our purpose of creating fulfilling moments for consumers, while also creating a better future, is the compass to all our activities.

We are committed to making our business not only the fastest growing of its kind, but also the most innovative and sustainably run.

Below, our President and CEO, Eddy Pirard, explains the meaning behind our purpose and how it guides us in everything we do.

Delivering exceptional consumer experiences

We are not just keeping pace with change; we are driving it. By developing tobacco and nicotine experiences that align with the evolving preferences of consumers, we are at the forefront of shaping the future.